Shopping for engagement rings online allows you to browse through various styles and gain a thorough understanding of every aspect of the ring. But before that, you must find a reliable vendor you can trust. To help you skip this tedious part and go straight to choosing your dream ring, we’ve compiled a list of the top places to buy engagement rings online.
1. Estate Diamond Jewelry

When you’re in the market for an antique, vintage, or estate engagement ring, Estate Diamond Jewelry will make all your dreams come true. This NYC-based jewelry boutique has curated one of the world’s finest collections of rare jewelry.
Their assortment includes rings from various periods, including romantic cluster rings from the Victorian era, timeless Art Deco pieces, lavish Edwardian era designs, and geometrical wonders of the Retro era. You’ll even find vintage pieces from some jewelry world heavyweights, such as Tiffany & Co. and Cartier.
Since it’s easy to get lost in the sheer number of majestic pieces, the boutique has made the website exceptionally user-friendly and convenient. You can search rings by center stones, shapes, and era, making the process of finding the perfect, one-of-a-kind engagement ring hassle-free.
2. VRAI

VRAI is the place to go if you’re looking for sustainably created diamonds. The brand’s diamonds originate from California and involve no mining. The jeweler offers a selection of engagement rings perfect for brides-to-be who are fond of simple rings with a modern twist.
You can customize most VRAI engagement rings by choosing the metal for the band. The options include platinum, 18k yellow and white gold, and 14k rose gold. You can even change the shape of the diamond, with all the most sought-after shapes at your disposal.
3. Clean Origin

Clean Origin is a relatively new player in the diamond industry. In this short time, they have managed to wow consumers with their selection of diamond engagement rings. Clean Origin exclusively focuses on lab-grown diamonds, making it ideal for environmentally conscious couples.
4. Ritani

Ritani offers an impressive collection of affordable engagement rings, making it an option for couples on a tight budget. Most importantly, their relatively low price tag doesn’t come at the cost of their beauty and craftsmanship.
If you’re unsure what you’re looking for, Ritani’s intuitive website will help you narrow down the styles you like. The engagement rings are broken down into categories by their style and shape. If none of Ritani’s pre-built rings appeal to you, you can build your own ring, starting with the setting. All engagement ring settings you’ll browse were handcrafted in New York.
5. Forevermark

If you want only the best diamonds in your engagement ring, Forevermark might be the way to go. To get into one of the brand’s pieces, every diamond undergoes a rigorous 17-step selection process. This process guarantees each Forevermark ring features a conflict-free and responsibly sourced diamond that’s been hand-picked, cut, and polished by master artisans.
6. Gemist

If you’re hesitant about buying such an important item as an engagement ring online, Gemist has got you covered. This retailer offers online convenience and in-person assurance. You can custom-design a ring and try it at home before purchasing it.
You’re sure to love whatever design you come up with, thanks to the number of options Gemist offers. First, you can browse various collections available on the website to get inspiration. Then, you can get down to work, choosing from a variety of gemstones, settings, styles, and metals for the band.
7. Brian Gavin

Brides-to-be who are hyper-focused on the bling will love Brian Gavin‘s engagement rings. The brand represents one of the industry leaders in terms of diamond cutting. Due to all the attention on the cut, you can rest assured your chosen engagement ring will be spectacular and unparalleled in brilliance. We suggest checking out their Signature and Black diamonds.
8. KATKIM

Future brides who find traditional engagement ring designs uninteresting will probably adore KATKIM‘s unique assortment. Katherine Kim is an LA-based designer who creates distinctive rings with clean lines and unexpected silhouettes. Most designs represent an ultra-modern take on a classic engagement ring style, thus balancing tradition and innovation effortlessly. Regardless of your chosen ring, you can rest assured that the diamond is conflict-free. The designer uses recycled gold for the setting whenever possible.
9. Ceremony

Ceremony is an LA-based brand that offers thoughtfully designed, responsibly sourced, and locally made rings. Most of the rings are chunky yet refined in their design, which includes many clean lines. The brand’s designer and founder, Jess Hannah, only uses recycled 18K gold for the setting and recycled diamonds for the centerpiece. Each ring is made to order, so factor in the wait time of approximately five weeks.
10. Allurez

Allurez offers the possibility to design the engagement ring yourself. What might seem like a stressful and complex task becomes a fun experience thanks to the brand’s user-friendly setup. You’ll go through a simple process of choosing the desired ring settings and gemstone shapes. Before committing to the purchase, Allurez allows you to try the ring at home by sending you an exact replica of your design.
11. Leibish

Majestically beautiful and rare, colored gemstones are all the rage these days. If your partner is tired of the same old diamonds, consider purchasing a ring from Leibish. The brand offers an impressive range of colored gemstones in all budget ranges. Best of all, you can shop by color. So, if you already know the color you’re looking for, you can explore various gemstones, styles, and settings. This way, you’ll ensure the chosen color truly gets a chance to shine.
12. Zales

Zales carries an impressive selection of engagement rings to suit any taste. Among these stunning rings you’ll find some big names, such as Vera Wang’s LOVE collection, Disney’s Enchanted fine jewelry collection, and an exclusive jewelry assortment inspired by the one and only Marilyn Monroe. The rings come in various styles, from traditional and demure to glamorous and dramatic. For couples with limited funds, Zales offers plenty of striking choices with an affordable price tag.
13. With Clarity

The founder of With Clarity, Anubh Shah, found online shopping for engagement rings overwhelming, so he set out to create a place that simplifies the process. You can find engagement rings of all styles and shapes on his website, broken into categories for a straightforward purchasing experience.
You can order one of the preset styles or create a custom ring. If you choose the latter, With Clarity offers an extremely helpful try-at-home program. You’ll receive a 3D-printed replica of the created ring, which you can use to get an idea of what you want to change, if anything, before confirming your order.
14. Aurate

Aurate is the place to go if you’re looking for traditional diamond rings with delicate designs. Most of these refined rings are set in 100% recycled solid gold. Besides diamonds, you’ll find several other options, including pearls and opals. Keep in mind that Aurate produces rings on a made-to-order basis, meaning your delivery time will be longer.
15. Mociun

Artsy brides-to-be will undoubtedly swoon over one of the Mociun pieces. These rings are anything but traditional. In fact, the brand is known for using rare and unusual gemstones in its engagement ring designs. So, don’t be surprised when you encounter an asymmetrical hexagon diamond, a rhomboid step-cut yellow diamond, or a step-cut kite-shaped diamond on the brand’s website. You’ll also see plenty of innovative settings that add a touch of uniqueness to gemstones of more traditional cuts.
16. kataoka

Kataoka is a fine jewelry company founded in Japan, known for its exquisite and delicate pieces. If you fell in love with Emma Stone’s unique pearl engagement ring, then kataoka is the place to look for your ring. Her luminescent piece is just one of the many magnificent rings that the founder, Yoshinobu Kataoka, considers wearable works of art.
17. Valerie Madison

Valerie Madison is a newcomer in the world of engagement rings. Still, the brand has managed to attract a lot of attention thanks to its responsibly made heirloom-quality jewelry pieces. If you like what this brand offers, you can choose one of the ready-to-ship rings that come in various settings, shapes, and center stones. Alternatively, you can custom-design a ring if you want to be more involved in the item that will mark the beginning of your happily ever after.
18. Abe Mor

Abe Mor is the ideal choice for couples ready to go all out on their engagement ring. This luxurious brand provides a unique shopping experience and a personalized journey of finding or creating the perfect ring. Since Abe Mor specializes in rare and large diamonds, we recommend it for individuals looking to make a high-end purchase.
19. Brilliant Earth

Brilliant Earth is the place to go if you want a retailer that goes beyond the standard Kimberley Process, aimed to increase transparency in the diamond industry. The brand is adamant about ethical diamond sourcing, environmental sustainability, and fair labor practices. If these causes are near and dear to your heart, you can find a wide range of ring styles for different tastes and budgets on the brand’s website.
20. Quince

Quince isn’t a traditional jewelry retailer. However, the brand offers some high-quality, budget-friendly rings that land them a deserved spot on our list. While Quince offers a limited selection, all the engagement rings are sophisticated and, best of all, around the $500 mark. Diamonds used for the rings are ethically produced, and most settings are 14k white or yellow gold.
21. Automic Gold

Automic Gold aims to radicalize the way people think about engagement rings. Every piece from the brand’s collection is made from reclaimed gold and arrives in recyclable packaging. The brand offers many affordable options in four colors and five finishes. What sets this brand apart is its commitment to diversity. This pledge can be observed in every aspect of Automic Gold’s online presence, from the jewelry designs to the models wearing them.
22. Verlas

What Verlas does best is offer variety. The brand’s engagement rings come in a wide range of designs, sizes, and prices. These rings feature only natural SI or VS-clarity diamonds set in platinum or 14k or 18k gold. If you have trouble making the final decision, you can get a replica of the ring you’ve been considering. Thanks to the beauty and delicacy of the brand’s rings, we’re sure any try-on ring will turn into a keep-forever ring.
23. Ring Concierge

Ring Concierge is another brand that offers a handy try-at-home option for engagement rings. This applies to its Vow by RC collection that follows the brand’s minimalist and contemporary look to a tee. This brand stands out among other similar try-at-home options for its unique approach. You won’t just get the ring, you’ll get a whole kit that even includes nude nail polish. Talk about attention to detail!
24. Mejuri

Brides-to-be looking for unique rings that don’t necessarily look like engagement rings should check out Mejuri. You won’t find any solitaires or halo settings on the brand’s website. You won’t even find diamonds in the ring’s center. Instead, you’ll discover an awe-inspiring collection of statement pieces with large gemstones, such as honey topaz or garnet. Mejuri hasn’t completely given up on diamonds, but these precious gemstones typically have a supportive role in a pavé or cluster setting.
25. Chris Aire

Chris Aire, a Nigerian-born designer, has been nicknamed the King of Bling. One look at his creations, and you’ll instantly understand why. The designer and his self-titled brand offer exquisite statement-making engagement rings that breathe luxury. So, look no further if you want to pop the question with a ring that will probably make your partner weak in the knees.
Besides the traditional clear diamonds as center stones, you’ll be able to find some more unique gemstones, such as black diamonds and amethyst. Due to their visually striking design and carat weight, these rings will undoubtedly stand out in a crowd. However, most will also have steep prices, with some in the millions.
26. QVC

Couples who currently can’t afford a diamond engagement ring can visit the QVC website and its bridal jewelry section. The brand’s rings are referred to as “diamonique” engagement rings as they contain cubic zirconia instead of diamonds. These rings are sturdy and ideal for everyday wear, eliminating all the stress of running errands and doing chores with a rock on your hand. Plus, these rings are virtually indistinguishable from diamond rings to anyone who isn’t a certified gemologist.
27. The Clear Cut

The Clear Cut is all about ethically sourced diamonds that make a big impression and a personalized shopping experience. The brand offers some ready-to-ship pieces, but its true appeal lies in the custom ring design. First, you’ll schedule a call with one of the brand’s gemologists to determine your preferences and discuss any questions you might have. Then, you’ll receive a curated selection of rings you can customize to your heart’s desire.
28. Noémie

Noémie prides itself on creating high-quality engagement rings for very reasonable prices. The brand offers a somewhat limited ring collection, but each piece is straight out of a fairy tale for traditional brides. Noémie rings are timeless and sophisticated and made solely with the finest materials. All rings center a white diamond, while you can choose between platinum and three types of gold for the setting.
29. David Yurman

Before turning to jewelry making, David Yurman was a talented artist and sculptor. This becomes quite evident when you look at his stunning geometric designs. The brand’s engagement rings offer a unique spin on the traditional rings used to propose. While the setting and the cut aren’t far off from conventional designs, the ring’s band usually features a striking design. Besides diamond engagement rings, you’ll find several breathtaking emerald and sapphire pieces for brides who prefer a pop of color.
30. The Last Line

If you’re looking for a fine jewelry brand with fun designs, The Last Line has got you covered. You won’t find any classic settings or diamond shapes on the brand’s website. Instead, you’ll feast your eyes on colorful gemstones and statement silhouettes. These engagement rings are perfect for brides who find minimalist ring styles a bit bland.
Top 10 Tips for Not Getting Scammed When Buying Online
Purchasing an engagement ring online is safe, provided you know where to look and what to pay attention to. Here are our 10 tips for avoiding getting scammed.
- Make sure you’re working with a reputable jeweler.
- Feel free to ask a lot of questions.
- Schedule a consultation by phone or video call.
- Look for rings that come with a certificate and a warranty.
- Verify the ring’s cut quality, color, and clarity using its certificate.
- Use available pictures and videos to inspect each diamond up close.
- Get a second opinion from a jeweler or a diamond expert.
- Check the reviews of the vendor and its jewelry.
- Check the jeweler’s social media presence.
- Know about ring pricing beforehand to recognize deals that are too good to be true.