Ariana Grande dazzles in ‘Wicked’ inspired jewels for new Swarovski campaign. Bringing a touch of magic and elegance to the iconic jewelry brand. With her impeccable style and enchanting presence, Grande flawlessly embodies the essence of the Broadway musical’s beloved characters. Her latest collaboration with Swarovski showcases a stunning collection that perfectly blends glamour with the whimsical charm of “Wicked.”
Ariana Grande Three-Time Swarovski Ambassador (‘Wicked’ Inspired Jewels for New Swarovski Campaign)
The pop sensation makes her third appearance as a Swarovski ambassador, starring in the brand’s spring/summer 2025 campaign while adorned in vibrant crystals. ‘Wicked’ Inspired Jewels for New Swarovski Campaign. Captured by photographers Mert Alas and Marcus Pigott, Grande showcases the Ariana Grande x Swarovski Capsule collection, which draws inspiration from the carefully crafted pop style of the 1960s, according to a brand press release. In one striking image, she is draped in green and pink crystals from the Dulcis collection, a clear tribute to her cherished role as Glinda in “Wicked.”
The vibrant collection “pays homage to high fashion aesthetics, the dynamic nature of crystal, and the House’s timeless influence on pop culture,” as stated in the press release. “I’m thrilled that my creative journey continues with Swarovski, and I adore the metamorphosis theme of this new Spring-Summer 2025 campaign,” shared the “Into You” singer. She further expressed, “Styled in a palette of bold colors and radiant crystal jewelry, this campaign felt incredibly uplifting and joyful.”
Global Creative Director Giovanna Engelbert
Giovanna Engelbert, the brand’s Global Creative Director, shared her thoughts on the capsule’s connection to pop culture, stating, “I’m deeply fascinated by pop culture and the significant role that jewelry plays in it. Jewelry has the unique ability to not only enhance your appearance but also influence how you feel.”
She went on to explain her vision for the collection. “My goal is to create a new jewelry culture that’s impactful, vibrant, and contemporary. Ariana represents this perfectly, embodying both beauty and boldness. Her presence turns every piece of jewelry into a symbol of radiance, movement, and joy.”
In previous collections, Engelbert has showcased her keen eye for design. Ariana Grande has consistently been at the forefront of this vision. The pop star has frequently worn pieces from the brand’s last collection. Which featured a stunning combination of pearls and clear crystals. These pieces have made several appearances on red carpets, allowing Ariana to shine in the spotlight.
Looking ahead to the summer collection. Engelbert hints at an exciting evolution with a more colorful and vibrant interpretation of the “Good Witch” concept. Fans can anticipate a fresh take on the beloved aesthetic, adding a new layer of excitement to the collaboration. With its unique blend of high fashion and pop culture, this jewelry line continues to captivate with its ability to combine beauty, fun, and boldness in each piece.
